The Color Purple: Yahoo Tries to Excite Consumers With Month-Long New Logo Reveal

In yet another flashy PR effort under Yahoo CEO Marissa Mayer, the company's marketing arm has ginned up an effort to get consumers talking about a new logo it plans on launching in a month and had previously signaled it was working on. While it has apparently already selected a new design, the Silicon Valley Internet giant is showing off 30 different logos, until the big September 4 reveal under an effort called, of course, "30 Days of Change." The company has changed its logo since it was foun...